AMOOR

Direct-to-fan

In the music industry, direct-to-fan is the equivalent of short circuit in food. It's like buying fruits and vegetables directly from the producer.

Like the short food circuit, the direct-to-fan purchase guarantees fairer remuneration for artists and labels (about 75% of a direct-to-fan sale goes to the producer), allowing them to sustain the development of their artistic projects.

The number of intermediaries is reduced to a minimum and transport costs, as well as the associated CO2 emissions, are optimized.

This new direct sales channel also makes it possible to fill cultural deserts and to receive your disc on the day of its official release thanks to pre-orders.

In summary, as soon as the Direct-to-fan tag appears, it means that we are the only intermediary between the artists / labels and yourself.

AMOOR

Valence France

Plus qu'un label, AMOOR est une maison. Cette initiative fraternelle a vu le jour pour porter le projet SONARS et tracer le chemin des productions à venir, à commencer par l'imminent Aur. Terre d'accueil d'une electronica exigeante, le label refuse les compromis pour se concentrer sur l'essentiel : une musique qui frappe le corps tout en stimulant l'esprit et l'âme.

L'identité d'AMOOR réside dans la friction. Celle qui naît de la rencontre entre le grain des machines analogiques et la précision d'un sound design tranchant. En laissant une place majeure à la magie de l'imprévu, le label défend une vision organique et vivante de l'électronique. Ici, la quête de la vibration parfaite et de l'émotion brute prime sur le reste.
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