HILA

Direct-to-fan

In the music industry, direct-to-fan is the equivalent of short circuit in food. It's like buying fruits and vegetables directly from the producer.

Like the short food circuit, the direct-to-fan purchase guarantees fairer remuneration for artists and labels (about 75% of a direct-to-fan sale goes to the producer), allowing them to sustain the development of their artistic projects.

The number of intermediaries is reduced to a minimum and transport costs, as well as the associated CO2 emissions, are optimized.

This new direct sales channel also makes it possible to fill cultural deserts and to receive your disc on the day of its official release thanks to pre-orders.

In summary, as soon as the Direct-to-fan tag appears, it means that we are the only intermediary between the artists / labels and yourself.

HILA

"Duo HILA have just dropped 21 their well-crafted, sharp and original first album . The combination of jazz, Los Angeles beat-scene and the vibrations of 80s and 90s Soviet Armenia make it a striking and unprecedented fusion. These kind of nostalgic and unconventional references forcefully shake the codes of mainstream culture to create a sincere, raw and intimate expression.

“HILA” was born from a spontaneous and intense creative impulse between Artyom Manukyan, a Los Angeles-based Armenian cellist and his partner in crime, David Kiledjian aka Dawatile a French multi-instrumentist (Dowdelin, FOWATILE) of Armenian descent. This project is proving to be a true master stroke given that it only took 21 days for the duo to make it a reality.

“HILA” was made in less a moon cycle but captivates and electrifies audiences upon its first outings. “H.I.L.A” colors the warmth of the Californian “High” with Armenian vibes. The artists chose this name for their creation since both have a close and valuable connection to these locales."

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Label

Underdog Records
77

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