Upton Park

Direct-to-fan

In the music industry, direct-to-fan is the equivalent of short circuit in food. It's like buying fruits and vegetables directly from the producer.

Like the short food circuit, the direct-to-fan purchase guarantees fairer remuneration for artists and labels (about 75% of a direct-to-fan sale goes to the producer), allowing them to sustain the development of their artistic projects.

The number of intermediaries is reduced to a minimum and transport costs, as well as the associated CO2 emissions, are optimized.

This new direct sales channel also makes it possible to fill cultural deserts and to receive your disc on the day of its official release thanks to pre-orders.

In summary, as soon as the Direct-to-fan tag appears, it means that we are the only intermediary between the artists / labels and yourself.

Upton Park

Paris France

Avant de s’incarner en label en 2019, Upton Park œuvrait déjà depuis 2003 dans l’ombre en tant qu’éditeur de musique auprès d’auteurs-compositeurs français aux personnalités multiples (rock, pop, electro, hip-hop, indie...) 

Sans frontière géographique, ni musicale, le label s’impose aujourd’hui dans le paysage culturel avec force (Matmatah, Stuck in the Sound, Nosfell), audace (Bigger, La Battue, Rose Tiger, Dead Chic) et parfois même radicalité (NSDOS, Muet, TH/S /S SH/T, Svinkels).

Grâce à son caractère indépendant, le label porte un intérêt crucial à la vision de l’artiste, ouvrant ainsi la voix à des esthétiques éclectiques, singulières, dotées d’un certain haut niveau d’exigence. 
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