Underdog Records

Direct-to-fan

In the music industry, direct-to-fan is the equivalent of short circuit in food. It's like buying fruits and vegetables directly from the producer.

Like the short food circuit, the direct-to-fan purchase guarantees fairer remuneration for artists and labels (about 75% of a direct-to-fan sale goes to the producer), allowing them to sustain the development of their artistic projects.

The number of intermediaries is reduced to a minimum and transport costs, as well as the associated CO2 emissions, are optimized.

This new direct sales channel also makes it possible to fill cultural deserts and to receive your disc on the day of its official release thanks to pre-orders.

In summary, as soon as the Direct-to-fan tag appears, it means that we are the only intermediary between the artists / labels and yourself.

Underdog Records

France

Underdog Records, in English, means Outsider, someone who starts from nothing to achieve something. It's also a nod to a song by Sly and The Family Stone: Underdog. The label was founded in 2024 by Maxime Péron and Laurent Loudier and is now located near Normandy. Last year, Underdog Records celebrated its 20th anniversary—20 years of passion, risk-taking, and enriching moments—and continues to showcase a powerful, innovative, and vibrant groove, navigating between soul, funk, jazz, Afrobeat, and Latin music with groups like Kolinga, The Bongo Hop, Joao Selva, Flox, The Buttshakers, and Dafuniks. The label has also made it its mission to reissue library music from the 1970s, such as Janko Nilovic, Harlem Pop Trotters, and Martial Solal, and is preparing new reissues from a diverse catalog for 2026-27. Underdog Records is a true artist-run label, on a human scale but open to major challenges, the greatest of which is to surprise you. www.underdogrecords.fr

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