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VICTOR
In the music industry, direct-to-fan is the equivalent of short circuit in food. It's like buying fruits and vegetables directly from the producer.
Like the short food circuit, the direct-to-fan purchase guarantees fairer remuneration for artists and labels (about 75% of a direct-to-fan sale goes to the producer), allowing them to sustain the development of their artistic projects.
The number of intermediaries is reduced to a minimum and transport costs, as well as the associated CO2 emissions, are optimized.
This new direct sales channel also makes it possible to fill cultural deserts and to receive your disc on the day of its official release thanks to pre-orders.
In summary, as soon as the Direct-to-fan tag appears, it means that we are the only intermediary between the artists / labels and yourself.
Paris France
VICTOR is a 25-year-old singer-songwriter originally from Montpellier, now based in Paris.At the crossroads of alternative pop, R&B and French chanson, he has developed a unique artistic world where intimacy is pitted against constant pressure: the gaze of others, projected expectations and the roles we find ourselves playing against our will. His writing, direct and deeply personal, explores the tensions between vulnerability and control, between the desire to be loved and the fear of being exposed.Following several notable tracks, including ‘Amoureux (Last Kiss)’ which has racked up over a million streams, VICTOR continues his artistic development with an ambitious new project. Working alongside collaborators such as Vincent Duteuil (who has worked with Thérapie Taxi) and Malo Keroullé, he is refining his musical identity.His EP STANDARD, due on 3 June 2026, is a continuation of this journey. The project explores the invisible mechanisms that shape contemporary identities through incisive and sensitive tracks. The lead single ‘Vilhaine’ is a powerful illustration of this, tackling head-on the dynamics of reproach and break-ups. Both on stage and on screen, VICTOR projects a distinctive visual identity — a black leather cowboy hat, signature green trousers, or even a mechanic’s outfit — extending his artistic vision through a recognisable aesthetic.Currently on the rise, VICTOR is establishing himself as one of the new faces of a hybrid French pop scene, at once intimate and modern.
STANDARD - CD + 2 x AFFICHES + CARNET
Bundle Bundle
Standard - CD
Audio CD
AFFICHE PREMIUM
Merch Poster
AFFICHE STANDARD
CARNET
Merch Book