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Tonique Records
In the music industry, direct-to-fan is the equivalent of short circuit in food. It's like buying fruits and vegetables directly from the producer.
Like the short food circuit, the direct-to-fan purchase guarantees fairer remuneration for artists and labels (about 75% of a direct-to-fan sale goes to the producer), allowing them to sustain the development of their artistic projects.
The number of intermediaries is reduced to a minimum and transport costs, as well as the associated CO2 emissions, are optimized.
This new direct sales channel also makes it possible to fill cultural deserts and to receive your disc on the day of its official release thanks to pre-orders.
In summary, as soon as the Direct-to-fan tag appears, it means that we are the only intermediary between the artists / labels and yourself.
Miniwax gives you access to exclusive products and limited editions you won’t find anywhere else!
These versions—often enhanced, expanded, or distinct from the so‑called standard edition—are the result of the close relationships we have built with the trusted partners that form the backbone of any record shop : artists, labels, and distributors.
Exclusive editions are often a key part of a record’s release strategy. Artists and labels are strongly committed to rewarding their fans first and foremost.
Some examples of exclusive editions : signed copies, numbered editions, colored vinyl, posters, fanzines, slipmats, concert tickets, patches, alternative artworks, special sleeves... They can also include exclusive merchandise, either sold separately or as part of an album bundle.
Opening Soon - Limited Pack
Release
Opening Soon
Opening Soon - T-shirt
Merch
