Drifter
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Description
Hype
An animal that prowls on the vulnerable – it excites those who might be looking the other way or with their eyes and minds wide shut.
What is life without hype?
As a transitional tool, hype can be most effective especially when impulse reactions are at play. Something of a psychological currency, there is a lot to gain by giving people what they want – the rush that comes with taking part in a process of making something bigger, more successful and more preferred. Even if there is nothing there.
What’s wrong with getting exciting about something?
There are only a few rare masterclass cases that have lasted a lifetime.
As Andy Warhol proclaimed that “everyone will be World famous for 15 minutes” rings darkly true in an era when each one of us can be the talent scout, artist, critic, audience…….and then a revisionist, hoping to bring hype back again by reminding people how great the first round felt.
We are all free to use our attention and time anyway we please. This is the freedom we have, right?
In most cases, we wake up and at some point, the question of justification becomes a debate between those who found unconditional solace and those who re-discovered the subject of substance and “kicked the tires”.
Should I care if others like or dislike something?
For some, the hype of something never ends. It hardens and becomes part of a foundation like a cement podium. Something to be stood on to speak over all dissenting voices.
Tracklist
A2. Truth To The Heavy Pretenders
B1. Forever In The Spotlight
B2. 2026: A Face Odyssey
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